It is a common fact that many schools don’t know where they stand with their community. While word of mouth and social media can possibly help, many reviews may be beyond your control. By doing a quick Google search, you can see what people are saying about your district through Google reviews, Yelp or even Reddit. You can’t always control what is being said about your school, but you can create content that will give you a better chance of having more positive reviews. The following steps will help to promote positive reviews for your school from the parents and other influencers who matter.
Create different spaces to leave reviews
Before potential members of your school’s community come to your website, they first need to see what your current community thinks of you. To ensure they see this, you have to create multiple platforms for your audience to leave reviews on based off of their preferences. The following platforms may be the best homes for your school’s audience:
If you have a Facebook account for your school (find out how the importance of social media for your school here) creating a business page will allow your community to leave reviews directly on your page. Facebook also gives you the opportunity to create direct responses to your community’s concerns from your computer, phone, or tablet.
Perhaps the biggest and most controversial platform for online reviews is Google. With sections of the platform like Google My Business and Google Reviews, having a presence on Google will make your school more visible by locals who are looking for a school in their area. If you’re not already ranked highly on Google, the content you create could make a difference in improving your ranking. Updating your content pages, for instance, will keep your audience coming back, and telling others about what’s happening on your site. If you’re unsure of how to make the most of your pages, our support team is here to help!
Optimize Your Content
In addition to making sure you have the right photos for users to find you through search.engines, your overall content should be created with the intention of receiving positive reviews online. Your SchoolPointe website, blogging tool and social media feed should have valuable and enriching content that better boosts your online ranking. Also, reminding your community to leave a review through email can be helpful, but be sure to keep the request short and sweet for your community.
Finding the right time to ask your community for a review
While it’s important to ask your community to leave reviews of their experience with your school, it’s also important to know when to ask them to leave a review online. Asking for a review at the wrong time can result in negative reviews due to your community not being prepared to say something positive about your school. Encouraging your audience to leave positive reviews after they have had a positive experience both in person or online will promote posititve reviews for you and your school.
What your community says about your school matters. It can be what ultimately affects someone’s decision of bringing their child to your school. If you want to receive positive reviews regarding your school, starting with your website can be a great first step in improving what your community shares online. If you’re interested in changing your website or maybe adding something new, SchoolPointe is here to help! Request a demo with one of our account representatives today to see how we can help.