SchoolPointe - Empowering Through Innovation

For schools, the longevity, location and word-of-mouth reviews can be what makes a school stand out over its competition. But while some school districts have location and reputation on its side, some areas have multiple districts for parents and/or guardians to choose from, and they may or may not select yours. Before a potential member of your school’s community even decides what they would like to do, however, using digital marketing efforts can turn potential students into confirmed ones. This can be done with multiple tools within your SchoolPointe CMS. 

Video marketing is on the rise and can be a great way for schools to brand themselves outside of their district. Many schools are taking advantage of their resources to not only educate their community but to reach more people with similar problems, through the help of social media and video streaming. 

Summertime is finally here! For many schools, the beginning of summer means the beginning of relaxation, vacation and not worrying about anything until school starts back in the fall. While this is certainly necessary to do, many school professionals would consider this season just as or even more hectic than during the school year. Many professionals from teachers, faculty members, specialized instructional support personnel, and education support professionals spend most of their summer planning ahead for fall. Many schools also have maintenance staff that works almost 10-hour days to make sure schools are still in great condition during summer school and when school opens back up for the new year. As a SchoolPointe partner, there are a plethora of ways that you can stay up-to-date with your administrative and maintenance tasks throughout the summer.

Social media marketing has proven to be an innovative way to grow a company or brand. Many schools have seen social media help improve their student body by increasing communication between the school and its community. The key to maintaining an effective social media plan is to stay consistent. To do this, you may want something that can send out alerts across all of your social media channels. With SendIt, you are able to do just that. We have made it easier to send out notifications through email, text and social media channels like Facebook and Twitter.

Communication is the key to forming longstanding relationships between you and your community. One way to increase communication is by updating your audience on a weekly or monthly basis. This can be done by creating newsletters for your school. Newsletters provide current changes or events happening in your school to better inform your community. SchoolPointe currently offers newsletter intergration for all of our websites and makes it easy to send out newsletters as frequently as possible. While sending newsletters can be simple, finding the inspiration for how exactly to structure your website can be the difficult task. Here are some ways you can find the perfect structure for your upcoming newsletters.

It is a common fact that many schools don’t know where they stand with their community. While word of mouth and social media can possibly help, many reviews may be beyond your control. By doing a quick Google search, you can see what people are saying about your district through Google reviews, Yelp or even Reddit. You can’t always control what is being said about your school, but you can create content that will give you a better chance of having more positive reviews. The following steps will help to promote positive reviews for your school from the parents and other influencers who matter.

While a stunning design will attract your school’s audience initially, the content you create for the website will keep them coming back. Your website can do much more than serving as a directory hub for students, parents and many others in your school’s community. The web content on your site can also be used as a way to engage with your audience and increase more traffic at your school.

Live streaming is not only for recreational or commercial purposes anymore. These days, more and more schools are going live to show events in real time. Doing this allows your community to stay connected with what’s happening at your schools and eliminates chances of FOMO (Fear Of Missing Out) As technology continues to grow, there are more opportunities and options for the perfect live-streamed video.

Push notifications allow you to deliver information to a computing device from an application server where the request for the transaction is initiated by the server rather than the explicit request from the client. This allows users to receive automated information from their smartphones rather than the owner of the app manually sending out notifications. Push notifications can be added to any device that has an application option, including Android, and iOS. They are added to an application through a set of development guidelines and standards, as well as its own Operating Push Notification Service (OPNS). The OPNS release information through text, images, badges and sounds.

When choosing a design for your school’s website, it is important to be proactive about how you want your website to look. While you will have someone working on your website for you, having creative control over how your website is displayed will ensure you get the right messages across to your school’s community and potential students. The path to finding inspiration for your website can be done in these five steps: