SchoolPointe - Empowering Through Innovation

Social media marketing has proven to be an innovative way to grow a company or brand. Many schools have seen social media help improve their student body by increasing communication between the school and its community. The key to maintaining an effective social media plan is to stay consistent. To do this, you may want something that can send out alerts across all of your social media channels. With SendIt, you are able to do just that. We have made it easier to send out notifications through email, text and social media channels like Facebook and Twitter.

Communication is the key to forming longstanding relationships between you and your community. One way to increase communication is by updating your audience on a weekly or monthly basis. This can be done by creating newsletters for your school. Newsletters provide current changes or events happening in your school to better inform your community. SchoolPointe currently offers newsletter intergration for all of our websites and makes it easy to send out newsletters as frequently as possible. While sending newsletters can be simple, finding the inspiration for how exactly to structure your website can be the difficult task. Here are some ways you can find the perfect structure for your upcoming newsletters.

It is a common fact that many schools don’t know where they stand with their community. While word of mouth and social media can possibly help, many reviews may be beyond your control. By doing a quick Google search, you can see what people are saying about your district through Google reviews, Yelp or even Reddit. You can’t always control what is being said about your school, but you can create content that will give you a better chance of having more positive reviews. The following steps will help to promote positive reviews for your school from the parents and other influencers who matter.

While a stunning design will attract your school’s audience initially, the content you create for the website will keep them coming back. Your website can do much more than serving as a directory hub for students, parents and many others in your school’s community. The web content on your site can also be used as a way to engage with your audience and increase more traffic at your school.

Live streaming is not only for recreational or commercial purposes anymore. These days, more and more schools are going live to show events in real time. Doing this allows your community to stay connected with what’s happening at your schools and eliminates chances of FOMO (Fear Of Missing Out) As technology continues to grow, there are more opportunities and options for the perfect live-streamed video.

Push notifications allow you to deliver information to a computing device from an application server where the request for the transaction is initiated by the server rather than the explicit request from the client. This allows users to receive automated information from their smartphones rather than the owner of the app manually sending out notifications. Push notifications can be added to any device that has an application option, including Android, and iOS. They are added to an application through a set of development guidelines and standards, as well as its own Operating Push Notification Service (OPNS). The OPNS release information through text, images, badges and sounds.

When choosing a design for your school’s website, it is important to be proactive about how you want your website to look. While you will have someone working on your website for you, having creative control over how your website is displayed will ensure you get the right messages across to your school’s community and potential students. The path to finding inspiration for your website can be done in these five steps:

 Each year, Ohio school districts are ranked and given school report cards. The report cards judge a series of performance standards, including progress, achievement, gap closing, and graduation rate. A school that ranks high among these categories will provide a better opportunity for the district, as well as the parents who send their students to the respective schools.

As the winter weather brings in more snowstorms and freezing temperatures, your school may have more delays and closings than normal. When you need to close your school due to inclement weather, the main priority should be your students and parents having instant communication to ensure they know if they need to report to school. Through your website, you can utilize multiple features that allow you to communicate efficiently and let your community know it’s safe to stay warm with hot cocoa for the day.

A recent article from Education Week explains that parents consider a school’s website when choosing the proper schools for their child. A school’s website design can affect the school’s reputation before the potential parents and students make it through their first tour. If you were to look at your current website, is it a tool to bring new students in? If not, you want to create a stunning website. Doing this brings both parents and students to your school. It will also t keep you as the only selection in your district.